A growing number of companies are choosing to implement digital solutions in B2B sales. In just 5 years, the value of the Polish e-commerce market has increased several times. In 2021, it exceeded 100 billion zlotys. Statistics included in the PMR report show that by 2027 the value of online product sales will reach a record 187 billion zlotys in Poland. Such a situation is beneficial for the increasing competition of the market. There are currently many companies in this sector offering their products to customers. Read the article and learn how to effectively win against the competition in e-commerce. Find out what actions can bring your business the biggest benefits, including customer trust.

Market analysis allows one to gain a great deal of information about potential customers. Therefore, we can find out what their main purchasing needs are and what play a major role in choosing a particular sales platform (such as service standards, delivery methods and payment methods). There is no doubt that the e-commerce industry guarantees a wide field for selling services and products. Achieving success depends, for example, on the marketing activities carried out and the type of sales platform you choose. It is worth choosing one that will support the development of our business, and thus guarantee the highest quality of our services.

Customize your e-commerce site

Visitors who find you online see your company's website as their first point of contact. Therefore, its landing page can either make or break your business. Your website can attract customers and scare them away at the same time. That's why it's important to make your online store attractive.

Know your target audience

First of all, you need to perform a deep study of the basic questions about your customers. Find out what type of consumer buys your products or services and why. Determine what they want and what is the best approach to deliver products to them.

Develop social media channels

Social media allows you to interact, share and communicate with your target audience, who can turn into paying customers. Make sure you are using the right social channels for your brand.

Optimize product lists

By optimizing product lists, we mean choosing keywords from the long tail, creating informative product descriptions and increasing visibility in search engines. Product lists should include all the details needed to answer basic customer questions, such as size, color and material. Once you've prepared the necessary elements, make sure your product listings are consistent in all of your marketing channels.

What are the benefits of having a unique offer?

A unique offer shows that the brand has a lot to provide, creates its own trends. In this way you can stand out from thousands of other companies in the industry. This makes your product more easily remembered by customers.

How can Droplo help you create a unique offer?

It's important to stand out from the thousands of different brands operating in the e-commerce industry. What sets apart from the competition?

Time savings

Thanks to processes automation, groups of price or inventory mark-ups and database integration, e-commerce owners get access to a huge assortment. At the same time, they don't have to engage their time painstakingly filtering offers and introducing new products, as well as updating a product base that is constantly changing.

Market expansion

Droplo allows you to quickly expand your assortment and offer your customers more and more products.

Unlimited assortment

From now on, you don't have to spend hours searching for suppliers - just conveniently filter both them and their products. Using Droplo, you get access to an almost unlimited assortment in one place.

Product validation

Droplo allows you to see if your customers are even interested in the products you've selected without investing money in buying them. All you have to do is add them to your online store.

Outsourcing

The supplier is responsible for shipping the goods and handling the order in most cases. You will be left with more time for promotional activities and business development.

Calculator

Helps you determine the volume of sales in your chosen product group to achieve your projected profits.

Education

Our educational materials will help you achieve your planned financial results.

Marketing

Without taking care of consumers' needs, it's hard to make a name for yourself in the e-commerce industry.

Responsive website

If your store is badly designed, you lose customers. Take care of every detail: aesthetically pleasing graphics, fonts that are readable and fit the page properly, responsive website (adjusting it to the dimensions of different devices). Make sure you group your products appropriately. Maybe you are putting too many products on one page? Have you found the right balance between text and graphics?

Minimize shopping cart abandonment

Customers often abandon their shopping carts when they are unsure about a purchase due to its final price or the product itself. You can significantly reduce shopping cart abandonment. Take advantage of techniques that speed up and improve the payment process. Make sure your action calls and product descriptions are clear, don't include excessive advertising, and don't ask the user to provide too much personal information.

What else is worth remembering?

• Create an email list and implement an email marketing strategy;
• Create unique and educational content;
• Post user reviews on the site;
• Provide the best customer service;
• Create a marketing strategy and be active on social media.