Market analysis is one of the most important activities you should engage in while running an e-commerce business. In this way you can get a great deal of essential data needed for business development. What information about your competition is worth checking?
Professional tools can be used to analyze our competitors. They provide the most important data on companies similar to us that operate on the market. It is possible to check the reach of a particular brand in social media, its image, the reaction of users, the popularity of the content it publishes, reaching its audience, etc. There are plenty of professional programs to choose from:
Market analysis allows one to gain a great deal of information about potential customers. Therefore, we can find out what their main purchasing needs are and what play a major role in choosing a particular sales platform (such as service standards, delivery methods and payment methods). There is no doubt that the e-commerce industry guarantees a wide field for selling services and products. Achieving success depends, for example, on the marketing activities carried out and the type of sales platform you choose. It is worth choosing one that will support the development of our business, and thus guarantee the highest quality of our services.
Customers appreciate originality and unconventionality. How to create an offer that will attract customers to your e-commerce store?
Visitors who find you online see your company’s website as their first point of contact. Therefore, its landing page can either make or break your business. Your website can attract customers and scare them away at the same time. That’s why it’s important to make your online store attractive.
First of all, you need to perform a deep study of the basic questions about your customers. Find out what type of consumer buys your products or services and why. Determine what they want and what is the best approach to deliver products to them.
Social media allows you to interact, share and communicate with your target audience, who can turn into paying customers. Make sure you are using the right social channels for your brand. Remember to take care of two aspects in particular:
By optimizing product lists, we mean choosing keywords from the long tail, creating informative product descriptions and increasing visibility in search engines. Product lists should include all the details needed to answer basic customer questions, such as size, color and material. Once you’ve prepared the necessary elements, make sure your product listings are consistent in all of your marketing channels.
A unique offer shows that the brand has a lot to provide, creates its own trends. In this way you can stand out from thousands of other companies in the industry. This makes your product more easily remembered by customers.
It’s important to stand out from the thousands of different brands operating in the e-commerce industry. What sets Droplo apart from the competition?
Without taking care of consumers’ needs, it’s hard to make a name for yourself in the e-commerce industry. Here are some tips on what marketing activities to take to attract customers and increase sales.
If your store is badly designed, you lose customers. Take care of every detail: aesthetically pleasing graphics, fonts that are readable and fit the page properly, responsive website (adjusting it to the dimensions of different devices). Make sure you group your products appropriately. Maybe you are putting too many products on one page? Have you found the right balance between text and graphics?
Using behavioral data, visitor receive a personalized experience according to his/her previous actions and preferences. Personalization can increase sales up to a dozen percent. It’s worth taking location into account to adjust your offer to where your customers are at the moment.
Customers often abandon their shopping carts when they are unsure about a purchase due to its final price or the product itself. You can significantly reduce shopping cart abandonment. Take advantage of techniques that speed up and improve the payment process. Make sure your action calls and product descriptions are clear, don’t include excessive advertising, and don’t ask the user to provide too much personal information.
We have at our disposal a great number of marketing tools and platforms that can be used for various marketing activities carried out by your company:
Customer satisfaction should be one of the most important challenges of any self-respecting company. What measures are worth taking to increase satisfaction and loyalty to your brand?
Proper customer service is the key. What factors will set your store apart from the vast competition operating in the e-commerce industry?
It may happen that the customer is dissatisfied with the product or service received. How to deal with such a situation? Try to respond quickly to comments. Don’t argue and be polite and in control. Apologize to the customer for the situation and try to offer him the most convenient solution for him (exchange of goods, refund) along with a small gratification for his expenses, such as a discount code.
With the rapid development of the e-commerce industry, more and more companies are entering the market. What measures are worth taking to successfully compete on prices with other online stores?
E-commerce brands that are gaining the most popularity are those that offer new and exciting products. Therefore, you need to stay on top of trends and the latest technology to have an advantage. Remember that the attraction of an item or service should also be followed by quality.
Your potential customers are constantly bombarded with ads from various e-commerce sites. It makes it difficult to break through their sensory overload when you present yourself like the rest. Branding is the foundation of your company’s identity.
Try to make your site’s user experience intuitive for the customer based on responsiveness. You can also include audio-visual content, such as photos or videos that show how to use a product or that include an instruction manual.
It is important to build authentic relationships with current and potential customers. Social media platforms offer a great way to interact with customers in real time.
Instead of selling on your own – take advantage of what platforms offer. This will help you reach more customers with your products and provide support for your business in the e-commerce world.
The e-commerce market is developing at a very fast pace. Every year, several thousand new online stores are created in Poland. How to gain an advantage over the competition and convince customers in such a situation? At the beginning, it is worth focusing on market analysis and creating a unique offer. You should also focus on marketing activities. They must be well thought out and effectively promote the online store. It is also necessary to ensure customer satisfaction, for example through attractive prices and optimizing margins. Negative feedback and complaints must also be dealt with effectively. All these activities affect the trust and increase the importance of our brand on the market, and thus stand out from the huge competition.
Droplo is an innovative platform for businesses to optimize and automate online sales from one place. The proposed solutions meet the needs of both suppliers and retailers. Easy establishment of cooperation, security, availability and synchronization of databases allow scaling business for both parties.
You will gain all of this by joining Droplo’s users’ base.