Success in the e-commerce industry is composed of many matters. One of them is search engine optimization. Data from 2020 shows that only 33.2% of Polish online stores were entirely configured for SEO. As many as 48.8% of them had many errors on their site in this regard. Only 12.8% achieved very good visibility. Why is SEO so important for an online store? It is important to realize that if you take care of SEO, you gain a significant advantage over your competitors. Nowadays, it is important to quickly adapt to market needs and customer expectations. The most successful online businesses are those that are able to react quickly to changes taking place and adapt their website content to the latest trends. From this article you will learn how to effectively position your store in search engines and the importance of SEO for every e-commerce business.
SEO stands for Search Engine Optimization. It means optimization of a website with the goal of increasing the visibility of the site, as well as its position in search engine results in a browser. The most popular of these include Google, Bing and Yahoo. Positioning is a process in which attention should be paid to a number of activities. Therefore, the selection of appropriate keywords, internal and external linking, backlinks, meta tags or the content of a given article or description are all very important.
Programs, also known as “spiders”, are used to index and evaluate websites. They review sites and collect a range of relevant information, which is then added to the search engine’s database. This allows the search engine to display results that answer a particular user’s search queries. There is a number of complex criteria that are important for evaluating a particular site. The algorithms are constantly being modified and improved. They give preference, for example, to valuable content, page loading speed or adaptation to mobile devices such as cell phones. In order to achieve high rankings in search results, it is necessary to regularly monitor the situation and adjust the SEO strategy to the emerging changes.
Positioning an online store involves several steps. The most important of these are:
It’s simply obtaining links that lead to your website. It is an essential part of positioning a website. Link building is a process that requires a lot of knowledge and skill. With the right strategy, you can increase traffic on your site, and therefore increase its popularity. It is important to remember that gaining links must be done in a legitimate way that complies with search engine guidelines. This will avoid drops in search results.
What are the natural ways to obtain links?
Content optimization includes several important aspects. What should you pay special focus on, then?
The last element to keep in mind when positioning a store is the technical optimization of the store. This process includes making changes to the code and infrastructure of the site. It is aimed at improving aspects such as loading speed, as well as responsiveness, i.e. adjusting the site to work properly on different devices and screen sizes. For this purpose, the following actions can be taken:
Content Marketing Strategy will also be helpful in positioning your website. Here are some examples of how it can be used effectively:
There are many advantages of effective SEO for your online store. Here are some of them:
Effective positioning of a store in search engines will allow you to gain an advantage over the numerous e-commerce competitors. Currently, many, both Polish and foreign online stores do not have pages fully optimized for SEO. It is advisable, therefore, to take all the necessary steps that will give us high rankings in search results. Several aspects are important: link building, paying attention to the quality of published content, as well as technical issues, such as responsiveness and adaptation to device formats. Popular tools that can help with this include Google Search Console, SEMrush, Ahrefs, Keywordtool.io, Uber suggest or Hotjar.
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