Which product sells most online? Let’s check!
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Which product sells most online? Let’s check!

Author  Natalia Wiszewska

Estimated reading time: 5 minutes

More and more people are opting for online shopping due to its convenience, diverse offerings, and competitive prices. However, what products are in high demand in e-commerce?

If you run an online store or are planning to start your own e-business, it’s worth paying attention to popular sales trends to build a profitable assortment. In this article, we’ll take a look at several product categories that are breaking e-commerce popularity records.

Before we dive into the world of popular product categories, it’s worth mentioning a tool that can help you find those in high demand.

We’re talking about Droplo Trends. With this tool, you can easily discover which products are currently trending. It’s the perfect way to stay updated on sales trends before you begin searching for suppliers or creating your own product line

Droplo Trends

Clothing Reigns Supreme in E-commerce

One of the most coveted products in e-commerce is clothing, particularly dresses. Both women and men eagerly purchase clothes online due to the wide selection, availability of various sizes, and competitive prices.

Looking for dresses for your online store? You’ll find them on the Droplo marketplace, thanks to numerous suppliers offering diverse styles, cuts, and patterns. Without leaving your home, you can browse through hundreds of options, compare prices, and make purchases all in one place, making stocking your store easier.

odzież google

In Poland, clothing is more readily searched for online than electronics!

Choosing a dress is not only a question of aesthetics, but also of fitting the occasion. Offer garments to suit different types of event.

Skincare and Beauty – A surefire success

In the pursuit of health and appearance, more and more people are paying attention to cosmetics and skincare products.

  • Creams,
  • serums,
  • masks,
  • exfoliators
kosmetyki google

Najwięcej kosmetyków sprzedaje się na zimę

These are just some of the products that grace the virtual shopping carts of consumers. Online stores offer a wide selection of brands and products to cater to every skin’s needs. What products from this category are most frequently purchased on Allegro?

Raport e-commerce

Source: The e-commerce revolution: Outlook 2024

According to Droplo’s report “The e-commerce revolution: Outlook 2024” Poles are still, despite the passage of time, keen to buy COVID tests.

Poles have purchased twice as many COVID tests than any other item in this category on Allegro
The report "The e-commerce revolution: Outlook 2024"

Perfume – products ideal for e-sales?

Scent is an integral part of our identity. Perfumes are one of the most popular products in e-commerce.

Many people opt to purchase fragrances online because it allows them to take advantage of a wide selection of brands and scents that may not always be available in local stores.


perfumy google

Additionally, the prices of most perfumes in online stores are competitive, which attracts more customers.

There’s nothing better than feeling good in your own skin and enjoying your favorite scent. Where to source perfumes for your online store at favorable prices? On Droplo, hundreds of suppliers offer both branded and niche perfumes at attractive prices.


Supplements and Additions for Pets

Your clients’ beloved four-legged friends deserve the best care. That’s why more and more pet owners are opting to purchase supplements and additions for their furry companions. Online stores that offer a wide range of products for animals are breaking sales records.

zwierzęta google

What to sell in an online pet store?

  • Pet food,
  • Vitamins and minerals,
  • Leashes and collars for dogs,
  • Fur care accessories.

One of the most popular types of supplements for pets is vitamins and minerals. Proper supplementation can help strengthen the immune system, improve skin and coat condition, as well as strengthen bones and joints.


Not only supplements, but also fur care accessories are extremely popular among pet owners. It’s worth adding brushes, combs, fur trimming scissors, and even special shampoos and conditioners to your offering. Regular fur care not only improves the appearance of the animal but also prevents matting and ensures healthy skin

How to choose products that will sell well?

Coffee and specialty coffee accessories

For many people, good coffee is one of the most important elements of their morning rituals. Suppliers on Droplo offer a wide selection of whole bean, ground, and capsule coffees, allowing your customers to enjoy full-flavored coffee without leaving their homes.

popyt kawa speciality

The trend of drinking higher quality coffees is relatively new in Poland

Furthermore, suppliers on Droplo also offer coffee accessories such as coffee machines, bean grinders, and filters. In Droplo, you’ll find a unique specialty coffee roastery. KawePale is a Polish coffee roastery whose team has over 18 years of experience in the specialty quality segment.

Equip yourself with the necessary accessories to turn your store into a true paradise for coffee lovers, where they can find everything they need to enjoy excellent coffee in the comfort of their own home.

Toys and Board Games: The new sales hit

Offer a huge selection of toys for children of all ages, from educational and interactive to classic and creative. Help customers find the perfect gift without the need to run around stores

zabawki google

Poles buy the most toys for Christmas

Educational toys such as puzzles, building blocks, or interactive books help children develop cognitive abilities, logical thinking, and manual skills – parents love such toys for their little ones.

Toys like painting sets, clay, or musical instruments allow children to develop their creativity and express themselves through art. With such toys, children can discover their talents and passions, which can have a huge impact on their emotional and artistic development.


Conscious Hair Care – The new trend!

Our hair is an integral part of our appearance and well-being. Shampoos, conditioners, masks, oils – you can offer all of these in your store. With rich descriptions and customer reviews, you can tailor products to individual customer needs

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